Social Media Assistant | 3-5 Years - Surulere, Ikeja, Yaba, Ojuelegba, Marina

Requirements:

• • The candidate will be required to create a social media campaign for the company by building social media presence for our brand/products.
• • The role will also be responsible for driving sales online, generating revenue, and creating top-of-the-mind awareness for our brand.
• • The candidate will be required to run advertising campaigns and drive social engagement by creating high-quality original content.
• • The candidate will also be required to engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.

Responsibilities:

• • Engage with the public through social media and ensure visitor flow to websites.
• • Analyze and Report on visitor data and devise new ways to market products.
• • Develop a detailed calendar of campaigns, events, newsletter and social media campaigns to support online activities and sales drives.
• • Develop and oversee social media strategies.
• • Work in partnership with social media influencers.
• • Respond to online customer inquiries regarding products and services.
• • Develop and implement a marketing communication plan including a detailed calendar of campaigns, events etc.
• • Measure and report on the success of every social media campaign.
• • Collaborate with Sales, Call Center and Product Development teams.

Effective content strategy

• • Write and optimize content for the website and social networking accounts such as facebook, instagram, linkedin, and twitter.
• • Manage and oversee social media content.
• • Design and edit graphics and post videos, podcasts, and audio content to online sites.
• • Sales, leads, prospect, and revenue generation using online content.
• • Arrange webinars and webcasts.
• • Create online banner adverts and oversee pay per click (ppc) ad management.
• • Write copy for email marketing campaigns.
• • Monitor seo and user engagement and suggest content optimization.

Online marketing and brand management

• • Participate in and utilise market research to capture industry trends, project pipeline, potential leads etc and apply intel to marketing strategies.
• • Define clear online marketing plans for the roll out of new products.
• • Track effectiveness of all plans by reporting on key results against pre-defined objectives (kp is), as well as a cost-benefit analysis of net impact of activities.
• • Serve as brand custodian online, overseeing consistent adherence to oolu's brand equity, character and visual identity.
• • Organise customer visits to ensure customer satisfaction, collate customer testimonials for online campaigns in-line with oolu's policy and ensure virtual marketing activities are always customer-centric and driven by their needs and wants.
• • Manage all online customer touchpoints with oolu brand including increasing the number of sales visits to the website and conversion.
• • Manage relationships with creative agencies and content creators.

Website management

• • Manage and maintain the organization's website.
• • Track and analyze website traffic flow and provide regular internal reports.
• • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
• • Continually work on the Search Engine Optimization of the website.
• • Responds to enquiries and attends to press releases.